Meet the Team

  • Dr. Martha Hall

    Founder & President

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  • Andrew Senlick

    Business Development

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  • Marjan Ashrafi

    Creative Director - Soft Goods

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  • John Cusick

    Industry Advisor

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Our Values

Empathy Drives Success.

No one knows another person’s lived experience. We delve deep into understanding user problems through data driven methods.

The User is the Expert.

End-users are our co-developers. We work through an iterative design process to engage users and ensure success.

Diverse Approaches are Key

No one has all the answers. We encourage an interdisciplinary approach and partners from ALL backgrounds to share their toolbox and share their unique creative process.